Founder’s Note
ProStratix grew out of my own experience working at the intersection of coaching, performance analysis, and sports technology. I’ve spent years inside team environments and collegiate sales conversations, seeing first-hand how often great tools fall short because the structure around them doesn’t fit reality. I started ProStratix to bring clarity to that gap - helping teams and sports tech companies turn complexity into systems that actually work, day in and day out. Arka Majumdar - Founder CEO
About ProStratix
ProStratix was built from being inside the game, not around it. Arka has spent over a decade working with teams, coaches, and sports technology companies, watching the same pattern repeat itself: powerful tools and big ideas falling short because the system around them didn’t match how people actually work. ProStratix exists to fix that. Today, the firm focuses on two areas where that gap is most visible: helping teams get real value from their video and performance analysis setup, and helping sports technology companies navigate and sell into the NCAA market through ProStratix Helix.
The Why Behind The What
I’ve been on both sides of the equation. I’ve seen coaches overwhelmed by video, data, and platforms they were told would “change everything.” I’ve also worked with sports tech companies with great products that struggled to move deals forward in the NCAA because the buying process is complex, political, and rarely linear. The problem is rarely effort or intent. It’s structure. ProStratix was created to bring structure to environments where clarity is missing - whether that’s a coaching staff trying to improve performance or a sales team trying to break into collegiate athletics.
Out Impact
The work is simple, even if the environments are not. Teams gain workflows that fit their match cycle, not someone else’s. Coaches spend more time coaching and less time managing tools. Players receive feedback they can understand and apply. On the commercial side, sports tech companies stop guessing. NCAA complexity becomes mapped, buying groups become clear, and sales efforts turn into repeatable execution rather than stalled conversations. The impact isn’t louder promises or bigger dashboards. It’s better decisions, faster adoption, and progress you can actually see.